Model House Ibiza, the world’s first social media ‘flash’ reality show, is premiering across Snapchat, Instagram and Facebook live on July 1.
The unscripted series follows 15 social media models and influencers during a 10-day holiday on the infamous party island.
Some of the biggest names in dance music will be making appearances, including David Guetta, Robin Schulz, Martin Garrix and Bob Sinclar.
Ibiza nightspots Ushuaïa and Pacha are also onboard with the project, ensuring Model House will deliver a thrilling account of the White Isle experience.
Model House creator Oscar Bigby said: “Social media has replaced television for millennials. Real-life is often stranger than fiction and real-time is more compelling than edited or delayed.
“If reality TV was invented today, then the Real World, would have premiered on SnapChat, instead of MTV. We hope to leverage social platforms to offer highly engaging, mobile-only, reality content.”
Starting today, Model House will air live from July 1 to 11. As a ‘flash’ reality show, it’s not expected to remain online beyond its initial airing.