Today Mutha FM live broadcasts twenty five shows a week, with some of the countries most established performers streaming live from their current locations across South Africa, and the rest of the World which includes Ibiza, USA and the UK.
Each show brings with it its own creativity and personality representing the platform and music it encapsulates.
Our Artists / Presenters have been cultivated into the music business, each one has over a decade experience having built up their following in the scene and as well as on social media with all the marketing value that it brings to their shows.
Mutha FM has set up the weekly show structure to fall in line with our target audience’ lifestyles and to create branding opportunities at the right times of the day during the weeks and weekends.
Music has always been a very important part of society. The different genres form the building blocks of today’s sub-cultures, bringing with it trends and fashions that people form their lives around creating opinions, buying brands and products subliminally in their lifestyles according to the music genre they follow.
One of the main necessities in today’s society, is that everything has become fast-paced with the advances technology offers; everything is now reachable on your personal handset device. The beauty of music is it can make you feel a certain way, and we know that playing music at the right time is one of the most important factors in performing. Music is a mood definer and it can set your mood up for the rest of the day.
We see this as an opportunity to place brands and products in the correct show and the right time of day, delivering a choice that fits in with their music lifestyle.