Snoop Dogg has launched his own brand of gin, ‘INDOGGO’.
The legendary West Coast rapper — known for his love of gin and juice, recent single ‘Nipsey Blue’ and the soon-to-be-launched Digital Dogg gaming platform, among other things — has partnered with Keenan Towns, co-founder of Trusted Spirits, to craft a “laid-back, California style” drink.
“I can’t wait for the world to taste my remix on gin!” said Snoop in a statement. “When I wrote ‘Gin And Juice’ back in ’94 it was about good feelings and real experiences, it just naturally became a global anthem.”
“When creating INDOGGO, I wanted to give those feelings new life with an approachable juicy gin that’s smooth like the D.O. Double G,” he continued.
The drink is two years in the making, with inception in 2018, around the time Snoop broke the Guinness World Record for the planet’s largest gin and juice drink — weighing in at over 132 gallons. INDOGGO contains a mix of seven botanicals: Orange, Coriander, Cassia, Juniper, Orris Root, Angelica Root and Angelica Seed. These, combined with all-natural ingredients like strawberry and citrus, give “a slightly sweet and fruity finish”.