Privacy Policy

Background

Privacy Policy – Mutha FM

Effective date: 24 February 2026
This Privacy Policy explains how Mutha FM (Mutha Media) (“Mutha FM”, “we”, “us”, “our”) collects, uses, shares, and protects your personal information when you visit or use our website, streams, forms, and related services (together, the “Services”).

1) Who we are (Responsible Party)

We are the responsible party for personal information processed through the Services.

Operator: Mutha FM (Mutha Media)
Privacy email: system@muthafm.com
General contact: info@muthafm.com
Address (optional): www.muthafm.com

2) What information we collect

2.1 Information you provide to us

  • Contact details: name, email address, phone/WhatsApp number
  • Submissions and bookings: DJ/artist name, stage name, city/country, social links, music genre, availability, booking details
  • Messages: content you send via forms, email, or messages
  • Payment-related info (if applicable): basic transaction references and billing details needed for records (we typically do not store full card details if processed by a payment provider)

2.2 Information collected automatically

  • Device & usage data: IP address, browser type, device identifiers, operating system, pages viewed, clicks, referring pages
  • Approximate location: city/region level inferred from IP
  • Cookies & similar tech: to operate the site, remember preferences, and measure performance

2.3 Third-party platform data

If you engage with us on social or streaming platforms, we may see information you make available there (e.g., public profile name, messages, comments, and engagement).

3) Why we use your information

We use personal information to:

  • Provide and operate the Services (including responding to forms and requests)
  • Manage enquiries, DJ submissions, bookings, scheduling and related communications
  • Send service/operational messages (e.g., confirmations, updates, changes)
  • Improve our website and content (analytics and performance measurement)
  • Promote Mutha FM (e.g., reposting approved submissions, lineups, show promos)
  • Protect security, prevent abuse/fraud, and enforce our Terms of Use
  • Comply with legal and regulatory obligations

4) Our lawful reasons for processing

We process personal information when we have a valid reason, including:

  • Consent (e.g., marketing opt-in, optional cookies)
  • Contract / steps before a contract (e.g., bookings, submissions, service requests)
  • Legitimate interests (e.g., running and improving the Services, preventing abuse)
  • Legal obligation (e.g., record-keeping where required)

Where processing is based on consent, you may withdraw consent at any time.

5) Marketing communications

If you opt in, we may send you updates about shows, events, bookings, opportunities, and offers.
You can opt out any time by:

  • using an unsubscribe option (if included), or
  • emailing [subscribe@muthafm.com] with “Unsubscribe” in the subject line.

We do not sell your personal information.

6) Cookies and analytics

We use cookies and similar technologies to:

  • keep the website functioning and secure,
  • remember preferences, and
  • understand performance (e.g., which pages are visited most).

You can manage cookies in your browser settings. Some site features may not work properly if you disable cookies.

7) When we share your information

We may share personal information only when necessary, for example with:

  • Website hosting and infrastructure providers
  • Analytics providers
  • Email/messaging tools (to respond to you)
  • Streaming or embedded media providers (to deliver the player/stream)
  • Payment processors (if applicable)
  • Professional advisers (legal/accounting) where needed
  • Authorities/regulators if required by law, or to protect rights and safety

We require service providers to protect personal information and only use it for the services they provide to us.

8) International transfers

Some service providers may process data outside South Africa. Where this happens, we take reasonable steps to ensure appropriate safeguards are in place consistent with applicable law.

9) Data retention

We keep personal information only as long as needed for the purposes in this Policy, including to:

  • provide the Services and respond to you,
  • maintain records for operational and legal reasons,
  • resolve disputes and enforce our agreements.

10) Security

We take reasonable technical and organisational measures to protect personal information from loss, misuse, unauthorised access, or disclosure. No online system can be guaranteed 100% secure.

11) Your rights

Subject to applicable law, you may request to:

  • access your personal information,
  • correct or update it,
  • delete it (where appropriate),
  • object to certain processing, and/or
  • withdraw consent (where processing is based on consent).

To exercise these rights, contact [system@muthafm.com].

12) Children’s privacy

Our Services are intended for a general audience. If you are under 18, use the Services with parent/guardian involvement where appropriate. If you believe we have collected a child’s personal information improperly, contact us to request deletion.

13) Third-party links and embedded content

Our website may include links or embedded content (players, videos, social posts) from third parties. Their privacy practices are governed by their own policies. We are not responsible for third-party privacy practices.

14) Rights organisations (SAMRO, SAMPRA & CAPASSO)

As part of operating a licensed music platform, Mutha FM is registered with SAMRO, SAMPRA and CAPASSO. This registration does not require us to share your personal information with these organisations in the ordinary course, but we may disclose limited information if required by law, regulation, audit, or to protect rights and prevent unlawful use.

15) Changes to this Privacy Policy

We may update this Policy from time to time. The latest version will be posted on this page with an updated effective date. Continued use of the Services after changes means you accept the updated Policy.

16) Contact us

For privacy questions or requests:
Email: info@muthafm.com
Suggested subject line: “Privacy Request – Mutha FM”

 

Mutha FM is a global music lifestyle media platform that cuts through the hierarchy and brings live artists online right to your device front door.

Broadcasting live shows from locations around the world in real-time, creating audio and video passages to music scenes combining extracts from music environments to generate gateways that offer experiences for today’s online society.

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